Review: Special Lecture “Designer as Creative Entrepreneur”

By admin, 2013-10-11

On September the 09th 2013 Chiba University had the pleasure to host a lecture conducted by Peter McGrory, Professor for Design Management and Director of the International Design Business Management Program (IDBM) from the Aalto University in Finland.
In a well-frequented lecture Peter McGrory referred to the relationship between a successful design process and the key elements of successful Entrepreneurship. He pointed out that both terms are not limited on mono-idealistic foundations, since they are both deeply involved in processes which include multiple stakeholder.

McGrory was able to state in a convincing way the need and necessity in joining these two so far separated fields. Within this he is referring to contemporary developments in the field like the upcoming relevance for institutions like the d-school (Stanford/Potsdam) or the i-school (Tokyo).

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